Cover art illustration and design by Kaitlin Bruder

Mall Kids is a rules-light, accessible RPG system where you play teens working at the mall. You will act out a series of scenes throughout the day with your friends, dealing with personal relationships and goals, all the while the action of the mall playing in the background. Will you save the mall from closing, figure out where the missing janitor went, or ask out your secret crush by the end of your shift?

The cover art and graphic design was done by the wonderfully talented Kaitlin Bruder. Her unique style and fundamental understanding of the game’s soul helped bring to life the four teens you see on the cover, along with additional interior illustration.

Mall Kids was successfully funded on Kickstarter in February as part of Kickstarter’s #ZineQuest. Over 200 backers pledged their support to facilitated a physical printing of the rules along with bonus content from some amazing writers, designers, and RPG players.

You can purchase digital copies of Mall Kids on or order a physical zine, buttons, and stickers on Gumroad while supplies last. If you own a copy, please log it and contribute to the RPG Geek page with your plays, ratings, photos, and blog posts.

You can check out a full-length actual play of Mall Kids featuring designer Matthew Gravelyn, artist Kaitlin Bruder, and host Jess Go. Join the teens as they scheme and plot to return the mall fashion show, caught in the grips of modernization, to it’s vintage glory.